The term emotional branding has been established as a marketing set of methods to build strong brands. Printech Global Secure Payment Solutions uses the technique to influence customer emotions, address their needs and wants. We introduce CheckPlusCFO check printing software solution as product that can solve the pain of payment processing via check or electronic ACH. Printech tells the story, identifies customer pain and solves it. Customers fall in love with company and check printing software solution product, turning into valuable loyal consumers.