Mastercard is ahead of the game in the payments industry. It is introducing new technology to make payments with facial recognition verification called “Selfie Pay”. Consumer will have to download the app on the smartphone. The app will take and store their digital image. The face will be digitized and converted into a series of zeroes and ones. When payment verification is needed, the digital code of the image you snap with the phone will be compared with the digital code of the image stored on MasterCard’s servers.