Tell the story – sell the product using “Emotional Branding”
Since emotional branding can create such a strong attachment to the product and the organization that represents it, many companies work hard on the strategies to influence potential customers and keep the existing ones for a long time. In this competitive economy loyalty needs to be earned.
Methods that help create emotional branding and sell Check Printing Software Solution CheckPlusCFO.
Let’s explore some of the methods that companies used in their marketing approach to influence the customer on emotional level.
Storytelling
Find pain points
Find pain points of the customer that can be solved with your product. Printech Global personal always works to engage customer in the dialog and address their needs. The one-on-one remote web demo is our way to show CheckPlusCFO check printing software solution and its features, answer questions that arise during the demonstration and show how we can fix customer’s pain points. We try to make emotional connection with the customer on a personal level as well as professional, so they feel more comfortable and sales process goes smooth.
Satisfy Needs
Find the needs that consumers have. According to Vance Packard book “The Hidden Persuaders” they are:
- Emotional security
- Reassurance of worth
- Ego-gratification
- Creative outlets
- Love objects
- Sense of power
- Sense of roots
- Immorality
The key is to create emotional branding and campaign that fulfills customer’s needs. Identify the needs and use them to attract consumer and provide the solution that solves them.
When selling CheckPlusCFO check printing software solution, we usually work with Technology Engineers or Finance Managers. They are in charge of selecting the right solution for their operations that solves certain problem. Often the choice is being made to select from competing products. We appeal to customer, creating emotional security and reassurance that integration of Printech check printing software solution will be seamless and effortless. They make a decision from the position of power, because they choose the product for the organization.
Emotional Advertising
Who is your consumer?
Study your customer. At Printech we connect with an individual who we have a demo with, not with the Company as a whole. We connect with a person so we can better hear and understand the problem point and suggest the best solution. Emotional branding works best on individual level as we speak to specific person and address their needs. With making decision to purchase check printing software for organization, there are many level of managers and decision makers. The individual who we communicate with when showing the payment system, will be more likely to recommend the product when he has emotional connection with the presenter.
Create alignment
The brand communication must be aligned just like a bicycle wheels need to be in sync when riding. Marketing message, staff communication, the way the phones are answered must be aligned to reinforce recognition and emotional attachment to the company and brand of check printing software solution .
By following these methods, organizations can create a strong emotional branding experience. Aligned advertising campaign, visual materials, communication and sales process can make customer fall in love with company and product and turn into valuable loyal consumer, who will be spreading the word about great service and attracting other companies to join.
REF: Five Tips for Effective ‘Emotional Branding’ by Jeannette de Beauvoir